The concept of minimalist logo design has been around for some time now. However, it is only recently that its real essence has been understood and appreciated by a lot of people. Minimalism refers to the artistic approach in creating and designing an icon. Its simplicity is what makes it different from other icon styles – from the overly busy icons to the ones with just a simple shape. To understand minimalism, it is important to take a closer look at its components and how they relate to design.
Just like its counterpart, the busy icon, the minimalist logo has only a few components, namely the letter X, a black border, a white space, and other graphic shapes or images. Unlike the busy style, many colors are not used in the creation of the minimalist logo, and instead the font is just one type of black text on a white background. This concept makes it very easy for the designer to incorporate other elements, such as color and logo, into it. Another difference is that the white space, unlike the background, can be filled with different colors and texts.
Minimalist logo designs have grown in popularity because they are very attractive and visually appealing. The minimalist logo design, also referred to as the sans-cult style, uses many straight lines and geometric shapes, creating a dull and lifeless appearance. In contrast to the busy styles, the less geometric shapes and straight edges of the sans-cult designs are preferable for their simple nature. They are perfect for their practicality.
In the composition of minimalist logos, it is easy to create memorable elements through the repeated use of certain elements. For instance, a single form can be repeated vertically, horizontally, or diagonally. A single color can be repeated within the element or negative space can be introduced between elements for a different effect. There are also several types of repeating elements, which help create a more distinct appearance. In short, the consistent use of repeating elements helps in making a visual masterpiece.
The main key in the creation of these types of designs is simplicity. A minimalist logo usually contains only a few important elements. All the unnecessary elements are kept to a minimum. These are typically circle, square, or triangle, and a single color, such as black. Other common geometric shapes are ovals and rectangles.
Unlike the more complicated designs, there are no unnecessary fonts or colors to distract from the brand’s message. As a result, many colors and fonts are leaving out, allowing for a cleaner and more concise logo. With minimalism, the brand’s message is easily understood and remembered. Some companies, for example, use minimalist logos as a way to differentiate themselves from the many other brands. Many designers also use minimalist logos for simpler, less creative designs, such as a tagline or a logo that simply says “World.”
One of the most popular uses of minimalist logo design is to use just a single color for the entire logo. Many designers, however, find this boring and do not use the colors they want. Another common mistake is using too many colors, even if they are monochromatic. Using too many colors can make the logo too busy. Some colors used in a minimalist logo can be monochromatic or can be blended with different hues. Using a simple color palette allows for more choice when deciding on the color scheme.
The key to creating minimalist logo designs is to keep it to a bare minimum. The main goal is to create an effective visual that is clear and concise. Most famous brands logos are very complicated and have many elements. However, minimalism makes a statement that speaks to its target audience directly. The simplicity and uniqueness of minimalist designs attract a younger crowd, as well, making it one of the best options for young professionals.