For the last few years, minimalist newsletters have been dominating the internet with their fresh and vibrant designs. Minimalist newsletter design involves keeping the size of the text and graphics to a minimum, while at the same time including an ample amount of white space so the reader can focus his attention on the vital information you are trying to convey. If you are planning to launch an online newsletter then you should definitely consider going with this particular design.
One of the most important aspects of a newsletter design is the headlines. Your headline is a big determining factor in whether or not your email gets opened or not. Keep in mind that not only will you be showcasing your products and services to your target audience but also that these are the people who will be reading your newsletter. Therefore, it is imperative that you make sure that your headlines are catchy enough to get their attention right away. Read on to learn some of the best headlines to use in your minimalist newsletter design.
Clean and Simple. With the growing use of social media platforms such as Facebook, Twitter, Google+, LinkedIn, and YouTube, more people are relying on the insights they can find through these sites when it comes to finding the right kind of people and the right kind of offers. With this in mind, you might want to consider making your emails more direct and to the point without losing the scope of your primary email marketing campaign. A clean and simple design would do just fine when it comes to your minimalist newsletter design.
Attractive Layout. With the massive proliferation of social networking sites such as Facebook, Twitter, and LinkedIn, it is now common for many people to send e-mails to people that they do not even really know. This makes it difficult for other people to ignore your newsletter, which means that having an appealing layout for your newsletter is of utmost importance. One way to make your newsletter less bland and more eye-catching is to utilize a clean and simple design for all of your e-mail subscribers. Although this may take away from the overall simplicity of your message, it will certainly do the job to ensure that you e-mail subscribers always remember who you are and what you have to offer them. You can use an attractive layout for your newsletter so that people would always want to keep on reading your valuable content in the future.
Relevant Content. The best thing about your subject line is that it is often the first thing that people will see in your email newsletter. It is therefore important that you make sure that your newsletter has relevant content for each issue. Do not send your readers information that they will find irrelevant and instead focus on informing your readers and giving them helpful tips. The skimpiest and most attractive layout is not necessarily the one that makes for the best-received email.
Clean visuals. The visual appeal of your newsletter plays an important role in how many people read it. Minimalist newsletters rarely have flashy graphics, although some designers might push the boundaries by splashing color on top of black text or bold images. When choosing colors, choose dark colors for a more serious look and lighter shades for a more whimsical approach.
No distracting large or small images. If you have a lot of images in your newsletter, then it can easily distract your readers. You should also make sure that the images you choose to use are actually relevant to the information you present in the newsletter. For instance, if you are sending out product images of new kitchen gadgets, then you don’t need to include tons of cooking recipes as well as the different brands that make them. Again, a good advice would be to choose black and white space for your product images and to place the larger ones towards the top of your message.
Proper visual cues. Another way to ensure that your readers take your newsletter design seriously is to design your graphics with appropriate typography and color scheme. Many people read emails using the desktop publishing programs which are equipped with familiar fonts and colors, so it would be best to give these options to your readers when designing your visuals. The unsubscribe button and other lead-capture graphics should also be in familiar and appropriate designs to give your readers a sense of trust in the content that you are giving them.